There’s something almost religious about the way we talk about blockchain. It’s the digital messiah—decentralized, incorruptible, revolutionary. It’ll fix voting, banking, even world hunger. Then someone tries to put it in a toaster, and suddenly, the magic fades.  Take Long Island Iced Tea. In 2017, the company—known for selling sugary drinks—rebranded as *Long Blockchain Corp.* Overnight, their stock surged by 500%. Investors, drunk on the promise of decentralized ledgers, poured money into a firm that had nothing to do with blockchain. Two years later, they were delisted from the Nasdaq. The lesson? Slapping "blockchain" on something doesn’t make it smarter. It just makes the hype more flammable. Then there’s the infamous *KodakCoin*. Kodak, a company that once ruled photography but stumbled into irrelevance, announced its own cryptocurrency in 2018. The idea? A blockchain-based platform for photographers to license their work. The reality? A last-ditch effort to stay relevant. The coin never took off, and photographers kept using existing platforms. The problem wasn’t trust or transparency—it was that blockchain didn’t solve a problem photographers actually had. Even Walmart tried to force blockchain into the supply chain, insisting it would track produce from farm to shelf. But here’s the thing: most suppliers already had systems in place. Blockchain didn’t make things faster or cheaper—it just added another layer of complexity. Sometimes, a spreadsheet is enough. The truth is, blockchain is a brilliant solution in search of problems that don’t always exist. We get so caught up in the *idea* of disruption that we forget to ask: *Does this actually make life better?* A toaster doesn’t need an immutable ledger—it needs to toast bread well. And until we figure that out, we’ll keep watching companies burn cash (and credibility) chasing the next shiny tech fantasy. The next time someone tells you blockchain will fix everything, ask them one question: *But will it toast my bread?* If they hesitate, you’ll have your answer.