It's a question that reflects something many of us have already realized: superficial or sensationalist content often attracts more attention than deeper or more complex material. And this happens for a few reasons that are linked to the way our brains work and the world we live in today. Firstly, our brains are programmed to seek quick rewards. Things that are simple, flashy or generate an immediate emotion (such as curiosity, surprise or even indignation) activate mechanisms that give us a sense of pleasure or relief. That's why an exaggerated headline or controversial news story can hook us so easily - they promise a quick emotional response, without requiring much effort. What's more, we live at a fast pace, with lots of information competing for our attention. When we're distracted or tired, it's easier to consume something light and quick than to immerse ourselves in content that requires more thought or time. Sensationalism ends up being like a “shortcut” to hold our attention in the midst of so much noise. Another point is that superficial or sensationalist content is often designed to generate engagement, especially on social media. They provoke immediate reactions, such as shares, comments or likes, which makes them more visible and amplifies their reach. It's a cycle: the more people interact, the more the algorithm shows, and the more people end up seeing it. Finally, there is also a cultural issue. In many cases, sensationalism reflects or amplifies concerns, fears or desires that are already present in society. It touches on sensitive points, which makes people identify or feel compelled to react. But that doesn't mean that in-depth or quality content is worthless. They may not get as much immediate attention, but they usually have a more lasting and significant impact. The key is perhaps to find a balance: how to make what is important also interesting, without losing its essence. After all, at some point we all want more than just the superficial. Leave your opinion on the subject in the comments