The brand **Aerie** launched a campaign showing that they *won’t use AI-generated models in their photos or videos*.
The campaign stars actress **Pamela Anderson**, appearing makeup-free and unfiltered, emphasizing that **nothing can replace real people** in fashion marketing. The idea is to reinforce authenticity and Aerie’s commitment to #AerieReal — a stance that already bans retouching and now also rejects AI-created models.
The brand **Aerie** launched a campaign showing that they *won’t use AI-generated models in their photos or videos*. The campaign stars actress **Pamela Anderson**, appearing makeup-free and unfiltered, emphasizing that **nothing can replace real people** in fashion marketing. The idea is to reinforce authenticity and Aerie’s commitment to #AerieReal — a stance that already bans retouching and now also rejects AI-created models.